Syracuse University Marketing Divison
Social Media Assistant
• Contributed to the development and execution of a growth strategy for enhancing audience engagement across social platforms, leading to a increase in viewership from 800k to 1.5 million views on Instagram and TikTok in a three month period
• Developed and executed content for Syracuse University's image campaign, strategically engaging prospective and incoming students through interactive questions on current students' experiences, enhancing the institution's appeal.
• Filmed, edited, and featured in commercials and short-form content, highlighting the diverse and vibrant community at Syracuse
University.
• Monitored emerging social media trends and algorithm changes, incorporating insights to optimize campaign strategies, ensuring content
resonates with target audiences and maximizes engagement across platforms.
